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Aperçu en vidéo de la European Wine Bloggers Conference #EWBC

Philippe Hugon dans vin+media+sociaux , le 03/11/2009 | Lien permanent | Vos commentaires (3)



Ce "video report" est un montage rapide de quelques séquences vidéo prises sur le vif pendant la European Wine Bloggers Conférence ce week-end à Lisbonne (Portugal). Histoire de vous donner la mesure, le "look and feel" de cet événement.

Vous pouvez également retrouver sur Wine Everybody ! le fil d'info des conversations et articles qui ont été publiés en temps réel pendant la conférence : #EWBC sur wineeverybody.com

Encore plus d'infos sur le site officiel de la European Wine Bloggers Conference.

Nous réservons à nos clients la primeur des enseignements que nous avons pu en tirer.

Vous pouvez contacter directement Philippe Hugon
Commentaires (3) :

Hi, thank for sharing this video. How was, BTW, the conference? Some personal consideration? Was it useful?

Publié par fabio | 04/11/2009


My personal view is that this event is in fact a great opportunity for sponsors to raise awarness on their brand and wines amongst such a community as wine bloggers and visibility over the internet as live blogging & twittering is a great way to have gain awarness with the twitter hashtag.

I think EWBC should clearly be marketing itself towards wine bloggers (but mainly reviewers not wineries) as a press trip and fix itself as a goal to have its hashtag number one on twitter and real-time search engines (which google & bing tend to become) - and of course wineeverybody.com we were there to promote - to gain huge audience and satisfy sponsors.

Concerning monetization I would say it wasn't an issue that could truly be solved in the debates as it would have needed to have speakers such as Gary Vaynerchuk, Robin Garr, Jancis Robinson or Robert Parker to lead the public.

We still miss I believe an event specifically adressing wine marketers worldwide to answer questions of our own interest in the wine marketing/communication/PR business.

Publié par Philippe Hugon Author Profile Page | 04/11/2009


Philippe, with regard to your last point on your previous comments, I agree: We still miss an event specifically adressing wine marketers worldwide to answer questions of our own interest in the wine marketing/communication/PR business. It can be a useful idea to program an event of this kind, I think

Publié par fabio | 04/11/2009


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